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Furnishing the brand inside out
Brand Identity, Communication Design, Packaging Design
Athom Trendz
Issue
Athom Trendz is a decade old, Premier Silks Group Company and was primarily a kids centric home furnishing brand. They wanted to target the adult demographic and launch their brand internationally through effective branding and communication.
Idea
We aimed to refine the brand’s image in all communications via our designs and brand story. Meticulous attention was paid to the aesthetic of the designs to enable the brand and its marketing campaigns as youthful and efficient in the eyes of the consumers.
Result
We redesigned the branding and helped the brand get on par with companies such as West Elm and Pottery Barn, and launched it internationally in 3 markets: Thailand, Singapore, and Nepal. We successfully amplified the brand’s image in the international market in a resolutely modern and impactful way.
