• Urjaswi Dutta

Instagram Algorithm secrets (2020)

Updated: Oct 29, 2020


We were happily leading our lives wandering, socializing, and working and along with that keeping our lives updated on social media platforms. But then 2020 happened it hit all of us really hard, everything changed and so did the Instagram Algorithm. Thus creating havoc amongst brands and creators as it meant changes in their marketing strategy.

So let’s crack the secrets of the new 2020 Instagram algorithm together.


3 Main Ranking Signals 

1. Relationship or Engagement People enjoy spending time on Instagram when they see content which they can engage with. That is why. Instagram always promoting posts which have a high engagement that happens because the Instagram algorithm notices : · the kind of accounts users are interacting with · the kind of post the user likes · posts that get shared quite often · number of views and engagement a post gets All these actions indicate a close relationship between accounts. This means brands and creators need to focus on community engagement. 2. Interests

The number of likes, shares, and comments leads the algorithm to bump up posts that are similar to their interests. In other words, people who engage with posts similar to your content are more likely to see your posts. The algorithm wants to cater according to the people’s wants. In other words, people who engage with posts similar to your content are more likely to see your posts. The algorithm wants to cater according to the people’s wants.

3. Timeliness

This category has 2 factors under it - Recency

The time of your posting is very important, if the content is posted at a time when most of the users are online there are high chances of your post to reach the maximum number of users on Instagram. Frequency

The frequency of posting your content plays a major role to make or break your place on the platform. This relies on two factors – Usage and Followings Usage determines the amount of time a user spends on Instagram every time they open the application. Frequent users, who spend a good amount of time, witness the most popular post since the last time they checked the platform. But on the other hand, non-frequent users will most probably only see the posts that are earning top engagement. Followings determine exactly what the term suggests, the more the number of accounts followed by a user there is a chance he or she is unlikely to see every single popular post as it is difficult to include so many posts in one person’s feed. Lastly, some or other element keeps changing in the market be it users’ behavior on social media, or ranking signals of digital content, but ultimately these are a part of the entire process and that’s what pushes all of us to keep evolving for better. We just have to keep few things in mind before we take any major step and that is to stick by the rules and always try to keep it real and transparent in order to help people discover and engage more with our content.